Optimizing WordPress Performance

Performant Web Applications with WordPress

Joe Alongi
8 min readJan 23, 2020

Designing, building, and developing WordPress experiences for events, small businesses, and portfolios over the past decade one thing that is truly imperative and provides an exceptional experience, beyond the code, beyond the syntax — plugins.

Much like software development, there are Frontend, Middleware, Server & Database layers in WordPress. Working through these concepts is initially your largest task, what theme to choose, what builder to accompany it with, and what syntax to make it responsive, is aligned by page, blog, & portfolio structuring.


Once the pages are designed and laid out, filtering through the builders or implementing HTML5, Bootstrap, and JavaScript WordPress is informed of how to align the visuals.


Processing the actions within the confines of a WordPress build considers minimal to enhanced Hypertext Preprocessor (PHP) development skills, working in Asynchronous JavaScript and XML (AJAX) and minimal Application Programming Interface (API) configuration to deliver the selection of content hosted.

Backend & Server

Depending on the scale of the instance and budget, WordPress can run on infrastructures based on shared hosting to cloud services with varying architectures in MySQL to even PostgreSQL.

What decides these factors are often audience and web functionality. If the project is a portfolio or business site, the shared services to dedicated cloud hosting will offer a strong solution. Looking towards eCommerce or even much larger integration, compute engines that run off of strictly defined databases with layers beyond, will prepare the experience for success.

Low-Impact and Necessary WordPress Plugins

What makes plugins the best part about WordPress is their ease of function and use. Plugins are the backbones of microservices for WordPress and when discovering an exceptional one, even few, it is worth noting.

Focusing on transitioning production ships into blazing fast, search optimized, and product categorized beasts is a component of Engineering called DevOps.

Insight on Development and Site Reliability from Google

In modern software development, this takes experience in linguistics, domain knowledge, syntax, engineering languages, teamwork, and of course in WordPress, plugins.

Venturing down the optimization route is the finite path to discovering and identifying the best of the best, knowing this upfront will save time in refactoring, definitely in the cleanup. Beyond design, product, and service optimization — lives the bountiful land of search.

Preparedness in search is the key to success for developing any web experience, from data to markup, images, and sitemaps, the key to getting the Progressive Web Application (PWA) that takes hours to develop, to the internet with ears as traction via words and metrics. Knowing hypertext and keywords are the biggest factors, getting them to the attuned users is the paralleled source for action.

Enhancing Performance, Reducing Size, and Increasing Relevancy

They serve their function to the fullest capacity and then more, beyond that of the reasonably expected. What comes to be understood is that these efficient tools have gathered the core elements of what works successfully and aligned them into a single focus.

Together they are the elements of an intriguing experience, apart, they are the successful interactions. They imbue the solution into its fullest nature. From Search to Service Optimization with Caching, Lossless Image Compression, and Pure Marketing Features, the internet can truly recognize the systematic approach replicated from modern software development.

Meeting the team, consider the holistic solution, they are just that. Intricate solutions need to be interconnected to be massively successful, alone partially, this is how success will be found in optimization leading towards the development of a Progressive Web Application.

Improving Search Relevancy in WordPress While Boosting Signals

The beauty of this super stack is the ability to build first and adapt later, much like the concise means of design to programmatic solution considered when refactoring. These are your test tools, optimization services, and refactoring suggestions for elite WordPress development.

SmartCrawl for Search Optimized:

Developing the ability of your site to the index is the key variable to individuals looking to reach the internet. Less the massive support of ad networks and a large budget, organic search is the variable that becomes the dominant force in getting your voice into the sphere of influence.

When I mention words, language, syntax, and hypertext above, this is here. The ability to coordinate business objectives, into a concise document that is served to the internet and graded on its relevance to the subject.

SmartCrawl makes this event a synchronous element in which words become a formula, pages becomes a foundation, and ideas the structure in which they stand. From Flesch–Kincaid readability scores for ease to algorithmic grading, managed pages, images, and sitemap with one plugin.

Zipping, Caching, and Simplifying WordPress Files & Scripts

Hummingbird for Speed & Caching:

WordPress often gets the stigma of being a bulky install, weighed down by shared servers and varying degrees of developer skill behind the reigns. What is often understated is that the ease of accessibility affects the product to market.

Building smooth JavaScript based sites with functional animation, integrated features, and custom styling has never been easier. Turning the monolithic WordPress build into a slick product is the focus of this plugin by accommodating all service needs.

Hummingbird is the closest thing to middleware you will get for WordPress inside the box and it brings viability to the teeth. From database analysis to library compression, and Gzip — compiling exceptional libraries is a bundling process with a walkthrough that will sweep you off of your feet.

Reducing WordPress Image Size and Lazy Loading

Smush for Lossless:

A key focus of designing for the web is often focusing on delivering valuable rich content that fits programmatically based on the designed experience. The overlap of Graphic Design, Web Design, and User Experience Design (UXD) that has been unfolding is the systematic validation of this final product.

Noticing slow site speed, poor site ratings, and even long loading times, the secondary impact is often image file sizes and over-scaled images. Designing for the web is not only for vanity and search, additionally for fitting and experience. Unifying the aforementioned practices to create sized and compressed images to enable functionality with usability.

Smush compresses the entire image library, creates rules for upload sizes, and even provides a guided refitting of the elements within, all from the admin dashboard. Working with this plugin to compress and optimize sites is a dream, with an exceptional algorithm for identifying how and where to scale images to a lossless form.

Automating WordPress Content Marketing

Hustle for Engagement:

Marketing is not just for the wicked or the crazed Facebook ad agencies. Sales are beyond that of the cold call. When a user opens a website, it is as impactful as that lead follow up call.

Building PWAs to focus these leads is a no brainer. Whether an avid social media marketer or small business, connecting the dots through and at the destination is all about refining a web funnel. Speaking about this before with a full approach, now, minimize the effort and run it with a few set features.

Hustle is exactly what it says, except with a minimal and brilliant interface for building a call-to-action hub that will be remembered. Linking domains to data collection, email marketing or even automated listings with secondary applications like Zapier can be done simply and smoothly.

Performant WordPress System Plugins Combine as a Service

WordPress is a blog and Content Management System (CMS) service that was built by a team known as Automattic. From its early days, WordPress has been a uniquely defined blogging service that’s core functionality is to sync with the internet, based on Extensible Markup Language (XML) and Hypertext Transfer Protocol (HTTP) responses. Essentially, connecting words with data to a structure pushed into the internet, for the purpose of being read.

The modern development of WordPress has intricate views, from a common blog themed free site at WordPress.com to an adaptive and responsive Progressive Web Application (PWA) at WordPress.org. The variance between the .COM and .ORG is little in the difference, as to what it means when you have a professionally built solution running on cloud hosting.

These superhero plugins bring the well developed WordPress build to a finite state of Progressive Web Application with enhanced feature sets, optimization, compiling, caching, database management, and adaptive content. The idea behind highlighting these topics is to render a new version of the service, as a successful way to build community-friendly web-based application experiences.

Contribute to reshaping this modern technology and unify the ideas from application development to extend the ability of WordPress. Focusing the value behind how adapting the service into a progressive application is a skill set key to enhancing these services.

Integrating Stack Technologies

“The Superhero Stack” is a combination of plugins developed by WPMU DEV, you can find each plugin — SmartCrawl, Hummingbird, Smush, and Hustle on their on organization site. Additionally, these plugins — SmartCrawl, Hummingbird, Smush, and Hustle can be found and installed within WordPress Plugins.

Thanks for Reading, Keep Developing!

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